The DWP’s cuddly credit ratings
Perfectly timed to capture that warm Christmassy wave of family-focused sentiment, this amiable campaign for the UK's Department for Work and Pensions (DWP) rates just how much parents do for their offspring.
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Credits
powered by
- Agency M&C Saatchi/London
- Production Company Knucklehead
- Director Tony Barry
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Credits
powered by
- Agency M&C Saatchi/London
- Production Company Knucklehead
- Director Tony Barry
- Producer Francis Mildmay-White
- Editing Whitehouse Post/London
- Post Producer Ella Sedgwick
- Editor Sam Gunn
- Color Electric Theatre Collective
- Color Producer Rosie Corbett
- Colorist Luke Morrison
- Sound No.8
- Sound Producer Karen Noden
- Sound Engineer George Castle
- Sound Engineer James Everett
- Creative Partner Guy Bradbury
- Creative Director Sam Turk
- Creative Director Paul Robbins
- Senior Producer Dale Chapman
- Design Director Andy Harris
Credits
powered by
- Agency M&C Saatchi/London
- Production Company Knucklehead
- Director Tony Barry
- Producer Francis Mildmay-White
- Editing Whitehouse Post/London
- Post Producer Ella Sedgwick
- Editor Sam Gunn
- Color Electric Theatre Collective
- Color Producer Rosie Corbett
- Colorist Luke Morrison
- Sound No.8
- Sound Producer Karen Noden
- Sound Engineer George Castle
- Sound Engineer James Everett
- Creative Partner Guy Bradbury
- Creative Director Sam Turk
- Creative Director Paul Robbins
- Senior Producer Dale Chapman
- Design Director Andy Harris
The multichannel initiative, created for the DWP by M&C Saatchi UK, encourages younger generations to prompt their parents to check their eligibility for Pension Credit, a benefit that could provide oldsters with a sizeable income boost.
Nicely acted and directed with subtle humour by Tony Barry through Knucklehead, the campaign’s hero film, Credit where credit’s due, captures the lifelong support parents give their kids – from messy tots to terrible teens.
It’s estimated that there are up to 760,000 households in the UK entitled to, but not claiming, Pension Credit, a benefit that could provide pensioners with an extra average income of more than £3,900 annually.
