First Utility: Unicorn Power
Want your electricity provided by a magical unicorn? Of course you do, but you're crazy if you think it's possible.
Credits
powered by
- Agency VCCP
- Production Company Stink Films London
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Credits
powered by
- Agency VCCP
- Production Company Stink Films London
- Sound Design Factory
- Post Production Absolute Post London
- Grade Absolute Post London
- Art Director David Aylesbury
- Copywriter Pete Bastiman
- Executive Creative Director Darren Bailes
- Director Agusti?n Alberdi
- Producer Richard Fenton
- Creative Director Pete Bastiman
- Creative Director David Aylesbury
- Colourist Matt Turner
- Sound Designer Dan Beckwith
Credits
powered by
- Agency VCCP
- Production Company Stink Films London
- Sound Design Factory
- Post Production Absolute Post London
- Grade Absolute Post London
- Art Director David Aylesbury
- Copywriter Pete Bastiman
- Executive Creative Director Darren Bailes
- Director Agusti?n Alberdi
- Producer Richard Fenton
- Creative Director Pete Bastiman
- Creative Director David Aylesbury
- Colourist Matt Turner
- Sound Designer Dan Beckwith
Everyone knows that a unicorn's horn can be the provider of electrical power, right? Well, this new campaign from VCCP London and Stink director Agustín Alberdi debunks that admittedly ludicrous theory in a new spot for First Utility.
Running across TV, outdoor, press, social and digital, the campaign sees First Utility launch a mock energy company - HD Electricity - which captures the amazing power of unicorn horns - to hammer home the message that all electricity does the same so people shouldn’t pay more.
Connections
powered by
- Agency VCCP
- Grade Absolute Post London
- Post Production Absolute Post London
- Production Stink Films London
- Sound Design Factory
- Colourist Matt Turner
- Copywriter Pete Bastiman
- Creative Director Pete Bastiman
- Director Agustín Alberdi
- Executive Creative Director Darren Bailes
- Producer Richard Fenton
- Sound Designer Dan Beckwith
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