We dive into the technology that is set to power the future of advertising, production and beyond, as explained by the people who know how to wield it.
Described as the “Warren Buffett of design”, "Da Vinci of the digital age" and named one of Esquire’s most important people of the 21st Century, Publicis Sapient’s new Chief Experience Officer John Maeda has had a career that’s been nothing short of prolific. Kate Hollowood speaks to the designer about coming from nothing, the new meaning of brand experience and helping businesses stand up to the tyranny of the tech giants.
As part of our Tech Focus, we speak to Peugeot's Thierry Lonziano, BETC's Rémi Babinet and makemepulse' Antoine Ughetto about their innovative billboard that turns city noise into useable energy.
As we continue our focus on tech, Tim Cumming talks to 1stAveMachine director and SpecialGuest founder Aaron Duffy about marrying creativity with tech innovation and why you need to mix things up to get people to take notice.
As part of November's tech focus, we're chatting to production experts about how technology has impacted their workflow in the past few years. Here, Jonas Drehn, VFX Supervisor and MD at Bacon X, talks us through how smaller post-houses can now keep up with the big boys, and how machine learning and virtual production could change everything.
Continuing our look at how technology has impacted the working world of the creative community, Sonic Union Mix Engineers and Sound Designers Owen Shearer and Brian Goodheart offer their thoughts on how being tech-savvy is essential in audio post.
In the last of our Tech Focus overviews on how technology has affected the workplaces of those in the creative community, we chat to Cameron Temple, ECD of Stink Studios in London, about the ability to "fly a plane while it's still being built" with collaboration tools.
Natalie Mortimer talks to Envy Managing Director Greg White about his former career in fashion, the creative power of technology in advertising and the evolving role of the post production house.
Finding the smiles behind the masks, check out our collection of interviews and opinion pieces from some of the funniest people in adland.
Short-form, long-form, educational and unmissable; check out how brand-backed content has evolved, in this series of articles.
With an industry looking for alternative ways to produce content, we speak to some of animation's top creators and supporters to find out how to toon in.
See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.Learn More