From chats with top directors on making primo promos to industry looks at how race/gender/politics are portrayed, we throw music videos into focus.
11 years after directing a fledgling Adele in the Rolling In The Deep video, Sam Brown and the now global megastar collaborate again for Oh My God. We sat down with Brown to chat technical artistry, complex choreography and how to duplicate divas.
From Black Lives Matter to Brexit England, debating issues of the day via sound and vision can lead to potent pieces of work. David Knight explores how artists, their labels and video directors are approaching mixing politics with promos.
Now creative director at BAFTA and Emmy-nominated creative community, Untold Studios, Phil was previously video commissioner at XL Recordings, where he spent 21 years helping to create award-winning visuals for stars including Adele, Radiohead, M.I.A and FKA Twigs. Here he shares his thoughts on litter, long service and living in the moment.
Nathan James Tettey is steeped in music videos; David Knight talks to the talented Tettey about his journey from teenage shoots with a promo-directing cousin and various jobs in production companies and record labels, to directing videos for some of the UK's biggest acts, including Dave and Ghetts, and now a multi-faceted role at Untold Studios.
Freshteh Piltan, Park Village director of promos and commercials and former MTV producer, explores the reality of a 'feminist' music video in a cultural landscape haunted by the male gaze.
"But can you tell a story in 30 seconds?" That was the usual response to successful promo directors looking to break into commercials, but not anymore. Ammolite Inc. Managing Director Kirsten Arongino explains why, and gives tips on how to make the leap from one to the other.
We spoke to Life Garland, director and editor at Nice Shoes, about working on Michael Jackson music videos, dreams of working with Donald Glover, and his secret love of chess...
OB Management's senior music video agent (and UK MVA's Best Agent in 2021) Sam Davey reflects on his 15 years in the business, reveals that stock footage can be a creative spark and explains how relationships form the core of all successful projects.
From the 'unsettling' menopause to 'unmentionable' menstruation, taboos exist all around us. But breaking them often moves us forward, and advertising has an important part to play...
Are ads still amusing? Can campaigns compete with comedians? We speak to the freshest, finest and funniest minds of the industry to get a grip on gags.
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