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The Music Video Focus

From chats with top directors on making primo promos to industry looks at how race/gender/politics are portrayed, we throw music videos into focus.


How to clone an icon

11 years after directing a fledgling Adele in the Rolling In The Deep video, Sam Brown and the now global megastar collaborate again for Oh My God. We sat down with Brown to chat technical artistry, complex choreography and how to duplicate divas.


Nathan James Tettey's road to success

Nathan James Tettey is steeped in music videos; David Knight talks to the talented Tettey about his journey from teenage shoots with a promo-directing cousin and various jobs in production companies and record labels, to directing videos for some of the UK's biggest acts, including Dave and Ghetts, and now a multi-faceted role at Untold Studios.


Crossing over: Why promo directors bring something special to commercial content

"But can you tell a story in 30 seconds?" That was the usual response to successful promo directors looking to break into commercials, but not anymore. Ammolite Inc. Managing Director Kirsten Arongino explains why, and gives tips on how to make the leap from one to the other.

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