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The Fashion Focus

Evolutions in fashion film, gender-fluid blurring of the menswear/womenswear divide, inspiring work from big labels' in-house creative teams; this month’s focus explores the ad industry's fascination with fashion.


Burberry and beyond: the evolution of fashion films

There’s a new spirit of story, celebration, experimentation and out-and-out wonder embedded in a new generation of high-end fashion films. Tim Cumming grabs his gladrags and investigates.


Composite professional

Filmmaker, illustrator, former model, philosophy graduate, mother of three – there are as many layers to Cadence Films director Quentin Jones as there are to her creative animated collages – which have enraptured luxury fashion brands from Chanel to Jimmy Choo.


Are models out of fashion in advertising?

Is the age of the size-zero pin-up over for TV commercials? The Eye Casting's Jody Furlong answers our questions on the best-dressed ad stars.


Forever in green jeans

The Greatest Story Ever Worn celebrated the 150th anniversary of the iconic 501s. With sustainability a growing concern in the fashion industry, Levi’s has been working on giving the 501’s an environmentally friendly overhaul for years. shots spoke to Paul Dillinger, VP Global Product Innovation at Levi Strauss & Co, plus Tom McQueen, Group CD at Droga5 about the transformation of the classic trouser.

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