With insights and case studies from ad land's greatest, we look at how the industry is increasingly striving to represent all voices and engage in more genuine reflections of culture.
Broadcast ads for period products were banned until 1972, and it wasn’t until 2017 that a commercial depicting red blood, rather than blue liquid, was aired on TV. AMV BBDO Chief Creative Officers, Nadja Lossgott and Nick Hulley, along with Margaux Revol, the agency's Strategy Partner, talked to shots about presenting gynaecological reality with their taboo-smashing Essity campaigns, Blood Normal and Wombstories.
In a time when authenticity is more important than ever, Tim Cumming talks to the guiding lights behind Dove, the 'actionist' beauty brand whose Campaign for Real Beauty and Self Esteem programme has tackled the more toxic tactics of beauty advertising, reaching millions of women and girls along the way.
Joe Wade, writer, campaigner and co-founder of creative agency Don't Panic, takes a forensic look at greenwashing, rainbow-washing and other dubious corporate laundry behaviours and ponders how companies can aim to be genuinely ethical.
Filmmaker and YouTube star Dan Mace, and former Saatchi & Saatchi and JWT South Africa CCO, Conn Bertish, have combined to create All of Us, a company focused on creative collaboration and authenticity. Here, Mace explains why those concepts are so important in an age where a new generation has turned their backs on traditional advertising.
Jamie Mancini, creative director at Karmarama and Muhsin Mahmud, NCS Youth Rising podcast presenter, reveal the process behind the Mixtape ’22 project – an audiovisual mix tape featuring new music by young British artists sampling genuine words spoken by UK teenagers.
Distilling their insights report, Adolescent Content Jr Creative Strategists Sydney N. Sweeney and Jeremiah Jones explain why Gen Z consciously ignores brands that are guilty of greenwashing, exploitation and consumerism.
Brand New School founder Jonathan Notaro on why brands should use the creative brain power at their disposal to dare to be original, and how authentic design can only happen if you challenge the status quo.
If authenticity in advertising means being true to your brand, and to your consumers, then should the industry be more in tune with what those consumers actually like? The Moon Unit explores the disconnect between industry professionals - be they in advertising, movies or art - and the audiences they serve.
As part of our Authenticity Focus this month we spoke to Agile Films director Brock about the future of the industry, director inspirations and an essential piece of technology...
AI, web3, the metaverse and virtual production – the ongoing tech revolution seems to be evolving at an exponential rate. Are brands and marketers keeping up with the pace of change and the rising dominance of - and varieties within - the social scene? This month’s focus hears from industry experts and human chatbots about the finery of binary.
Evolutions in fashion film, gender-fluid blurring of the menswear/womenswear divide, inspiring work from big labels' in-house creative teams; this month’s focus explores the ad industry's fascination with fashion.
War in Europe, looming global recession, food scarcity and warnings of upcoming climate collapse – the world has many reasons to be fearful. We speak to industry figures about global and sector-specific fears; from the changing landscape of advertising to the impact of consumer anxieties.
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