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The Authenticity Focus

With insights and case studies from ad land's greatest, we look at how the industry is increasingly striving to represent all voices and engage in more genuine reflections of culture.

Insight

True blood

Broadcast ads for period products were banned until 1972, and it wasn’t until 2017 that a commercial depicting red blood, rather than blue liquid, was aired on TV. AMV BBDO Chief Creative Officers, Nadja Lossgott and Nick Hulley, along with Margaux Revol, the agency's Strategy Partner, talked to shots about presenting gynaecological reality with their taboo-smashing Essity campaigns, Blood Normal and Wombstories.

Insight

Why now is the time for collaborative authenticity

Filmmaker and YouTube star Dan Mace, and former Saatchi & Saatchi and JWT South Africa CCO, Conn Bertish, have combined to create All of Us, a company focused on creative collaboration and authenticity. Here, Mace explains why those concepts are so important in an age where a new generation has turned their backs on traditional advertising.

Insight

Authenticity by design; parting the sea of sameness

Brand New School founder Jonathan Notaro on why brands should use the creative brain power at their disposal to dare to be original, and how authentic design can only happen if you challenge the status quo.

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