In this collection of interviews and features we speak to the people behind the world's best 'goodvertising' and those trying to make the space a little fairer for everyone.
There’s been a lot of chat about diversity in the advertising industry in recent years, but how much progress has been made and what still needs to be done? Kate Hollowood investigates.
With the current impulse for companies large and small to step up and attempt to improve the world we live in, Jamie Madge investigates how 72andSunny’s Director of Brand Citizenship makes sure that brand sincerity isn’t BS.
With 20 years’ experience persuading people to donate blood, vote, get fit and drive sober, 23red is now in demand by commercial brands. Co-founders Jane Asscher and Sean Kinmont tells shots about work that makes a difference and why ‘goodwashing’ simply won’t, well, wash any more...
The Partizan director looks back on his mould-breaking charity spot for Save the Children.
Kicking off our Advertising For Good month-long focus, we look back at TV channel Dave's innovative campaign for CALM, encouraging men to reach out to friends who they feel may be suffering from mental health issues.
As an industry of storytellers, there is more value in giving our time and resource than donating cash to good causes, argues Gary Szabo, CEO, Smoke & Mirrors.
As we continue this month's exploration of Advertising for Good, Tim Cumming looks at how charity advertising has had to evolve. With the desensitising nature of social media and one of the three traditional tenets of charity work - shock - now less impactful, can the remaining two - empathy and fear - help raise the awareness and donations necessary?
Gradual progress on diversity is good but it’s time to accelerate the change, says Sydney ECD and Brown Riot podcast creator/host, Ant Melder.
Brands have always been quick to align themselves with ideals, evoking purpose through creativity. But with Brexit, are brands treading on eggshells and lacking conviction so that what they’re saying - just like the politicians - isn’t much of anything at all?
Short-form, long-form, educational and unmissable; check out how brand-backed content has evolved, in this series of articles.
With an industry looking for alternative ways to produce content, we speak to some of animation's top creators and supporters to find out how to toon in.
We speak to a few of tomorrow's bright new directorial stars, chat to the established about their big breaks, and get to grips with how the industry is finding and nurturing fledgling creators.
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