The Advertising For Good Focus

In this collection of interviews and features we speak to the people behind the world's best 'goodvertising' and those trying to make the space a little fairer for everyone.

Insight

The merits of mixing it up

There’s been a lot of chat about diversity in the advertising industry in recent years, but how much progress has been made and what still needs to be done? Kate Hollowood investigates.

Talent

Citizen Campaign - how Jim Moriarty reminds brands to be their best

With the current impulse for companies large and small to step up and attempt to improve the world we live in, Jamie Madge investigates how 72andSunny’s Director of Brand Citizenship makes sure that brand sincerity isn’t BS.

Talent

A change is as good as the rest

With 20 years’ experience persuading people to donate blood, vote, get fit and drive sober, 23red is now in demand by commercial brands. Co-founders Jane Asscher and Sean Kinmont tells shots about work that makes a difference and why ‘goodwashing’ simply won’t, well, wash any more...

Talent

On Reflection: Martin Stirling relives The Most Shocking Second A Day

The Partizan director looks back on his mould-breaking charity spot for Save the Children.

Craft

How CALM took over an ad break to for mental health awareness

Kicking off our Advertising For Good month-long focus, we look back at TV channel Dave's innovative campaign for CALM, encouraging men to reach out to friends who they feel may be suffering from mental health issues.

Insight

How to... be truly charitable

As an industry of storytellers, there is more value in giving our time and resource than donating cash to good causes, argues Gary Szabo, CEO, Smoke & Mirrors.

Insight

Aftershock: where next for charity advertising?

As we continue this month's exploration of Advertising for Good, Tim Cumming looks at how charity advertising has had to evolve. With the desensitising nature of social media and one of the three traditional tenets of charity work - shock - now less impactful, can the remaining two - empathy and fear - help raise the awareness and donations necessary?

Patagonia's new feature doc helps shine a light on 'the arrogance of Man'

Why CSR is not a trend but a new way of doing business

For purpose or profit? The ethical debate behind brand activism

Insight

How to... start a Brown Riot

Gradual progress on diversity is good but it’s time to accelerate the change, says Sydney ECD and Brown Riot podcast creator/host, Ant Melder.

Insight

British identity without Brexit: are brands kidding themselves?

Brands have always been quick to align themselves with ideals, evoking purpose through creativity. But with Brexit, are brands treading on eggshells and lacking conviction so that what they’re saying - just like the politicians - isn’t much of anything at all?

Insight

Navigating brands with a moral compass

Kim Ragan, Creative Director at Colenso BBDO, argues that the brands that wear their ethics on their sleeve are the brands that will prevail and asks; what's more important, the message or the money?

The Tech Focus

We dive into the technology that is set to power the future of advertising, production and beyond, as explained by the people who know how to wield it.

The Automotive Focus

From the people putting vehicular stories on the screen to the tech that's changing how we engage with them, this month's in-depth Focus puts automotive in the driving seat.

The Fashion Focus

From fashion film's next big things to the creative communities keeping the form alive, we investigate what has happened to the industry's passion for fashion.

The Music & Sound Focus

From music video maestros and the commissioners who find them, to composers and audio engineers who love to delight our ears, take a deep dive into the world of sound

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