Zippo champions its heritage with some serious pyro-techniques

There are few things in life that can be truly relied on: the sun rising each morning; the memories of embarrassing moments from high school popping into your mind at the most untimely of moments; your trusty zippo always lighting...

Taking the product's reliability as the core message of its new brand platform, Zippo's Live with Confidence campaign from Ogilvy sees confident folk using their lighters in ways ranging from the everyday to the extraordinary.

Shot with style by Greenpoint Pictures' ROOS Brothers, the film's eclectic collection of adventurers, from an archer shooting flaming arrows with her feet to the real-life account of a veteran whose life was saved by a Zippo lighter, are showcased with panache, flair and blazing bravado.