Sammontana licks it all up

Italian ice cream brand Sammontana’s new spot, created by Auge and directed by Martin Werner, through Mercurio, is an ode to ice cream lovers, no matter who they are.

With relatable visuals of licks and drips, melts and drops from a wide-ranging cast of characters, the campaign captures the Italian love of gelato and the dedication to the delicacy by its consumers.

Set to Phil Collins’ Groovy Kind Of Love, Gruvi Caind of Luv is a sun-splashed reminder of summer and the simple pleasure of an ice cold treat on a hot day.