Sammontana licks it all up
A celebration of getting every last lick, the ice cream brand’s new spot is a funny and sunny dedication to their customers.
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Credits
View on- Agency Auge/Milan
- Production Company Mercurio Cinematografica
- Director Martin Werner
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Credits
View on- Agency Auge/Milan
- Production Company Mercurio Cinematografica
- Director Martin Werner
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Auge/Milan
- Production Company Mercurio Cinematografica
- Director Martin Werner
Italian ice cream brand Sammontana’s new spot, created by Auge and directed by Martin Werner, through Mercurio, is an ode to ice cream lovers, no matter who they are.
With relatable visuals of licks and drips, melts and drops from a wide-ranging cast of characters, the campaign captures the Italian love of gelato and the dedication to the delicacy by its consumers.
Set to Phil Collins’ Groovy Kind Of Love, Gruvi Caind of Luv is a sun-splashed reminder of summer and the simple pleasure of an ice cold treat on a hot day.
