You’re never alone with a cone
The ice cream brand Extrême's new campaign features a curious character who manifests in unexpected places to tempt folk with his creamy confection.
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Credits
View on- Agency Clutch/Paris
- Production Company Hamlet
- Director WAAAW
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Unlock full credits and more with a shots membership
Credits
View on- Agency Clutch/Paris
- Production Company Hamlet
- Director WAAAW
- Art Direction Cachet
- VFX Monumental FX
- Creative Thomas Yve
- Creative Nick Kugge
- Executive Producer/Managing Director Clement Martorell
- Executive Producer/Founding Partner Ruben Goots
- Executive Producer/Founding Partner Jason Felstead
- Producer Janne Aerts
- Producer Ella Guionneau
- DP Martijn Melis
- Editor Vincent Fleischmann
- VFX Supervisor Adrien Renay
- Colorist Arthur Paux
- Colorist Romain Loiseau
- Sound Designer Joseph Wilkinson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Clutch/Paris
- Production Company Hamlet
- Director WAAAW
- Art Direction Cachet
- VFX Monumental FX
- Creative Thomas Yve
- Creative Nick Kugge
- Executive Producer/Managing Director Clement Martorell
- Executive Producer/Founding Partner Ruben Goots
- Executive Producer/Founding Partner Jason Felstead
- Producer Janne Aerts
- Producer Ella Guionneau
- DP Martijn Melis
- Editor Vincent Fleischmann
- VFX Supervisor Adrien Renay
- Colorist Arthur Paux
- Colorist Romain Loiseau
- Sound Designer Joseph Wilkinson
Created for Nestlé’s Extreme line by Clutch Agency and directed by WAAAW through HAMLET, The Irresistible Cone celebrates the spontaneous joy of ice cream.
The two hero films introduce Mr Extreme, a racy redhead with some interesting dad dance moves who bursts out of TV screens and OOH hoardings to fling his cones around with gay abandon. He’s an odd cove for sure, but is he even real?
Jack Antoine Charlot, one half of directing duo WAAAW revealed that what made them laugh the most was “the creation of an extreme fantasy character. This is not easy, we needed to make it tangible, expressive, and genuinely funny at the same time"
Credits
View on- Agency Clutch/Paris
- Production Company Hamlet
- Director WAAAW
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Clutch/Paris
- Production Company Hamlet
- Director WAAAW
- Art Direction Cachet
- VFX Monumental FX
- Creative Thomas Yve
- Creative Nick Kugge
- Executive Producer/Managing Director Clement Martorell
- Executive Producer/Founding Partner Ruben Goots
- Executive Producer/Founding Partner Jason Felstead
- Producer Janne Aerts
- Producer Ella Guionneau
- DP Martijn Melis
- Editor Vincent Fleischmann
- VFX Supervisor Adrien Renay
- Colorist Arthur Paux
- Colorist Romain Loiseau
- Sound Designer Joseph Wilkinson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Clutch/Paris
- Production Company Hamlet
- Director WAAAW
- Art Direction Cachet
- VFX Monumental FX
- Creative Thomas Yve
- Creative Nick Kugge
- Executive Producer/Managing Director Clement Martorell
- Executive Producer/Founding Partner Ruben Goots
- Executive Producer/Founding Partner Jason Felstead
- Producer Janne Aerts
- Producer Ella Guionneau
- DP Martijn Melis
- Editor Vincent Fleischmann
- VFX Supervisor Adrien Renay
- Colorist Arthur Paux
- Colorist Romain Loiseau
- Sound Designer Joseph Wilkinson
Sidney Van Wichelen, the other half of WAAAW added: "The goal was clear: to create a character that’s instantly readable and instinctive without feeling too familiar, but grounding it in reality and fixing its shape and true presence."
The soundtrack to the campaign is the catchy Ice Cream, by acclaimed artist Mika.
