YARD NYC gets fashion from people who get fashion

As consumer spending and secondhand gifting continues to soar, Tradesy collaborated with YARD NYC to launch Take it from Tradesy, the first-ever brand campaign for the online peer-to-peer fashion marketplace.

Using language and imagery that is conversational and effortlessly cool, the fully digital campaign eludes the experience of getting fashion from “people who get fashion.” The campaign leans into fashion as playful and expressive.

The spots feature a diverse, real cast which opens up the luxury fashion space and encourages inclusion. Each features a different inspirational statement, such as “The perfect piece is out there, in here” to connect with both shoppers and sellers.

Tradesy – Get fashion from people who get fashion

Credits

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Agency Yard/New York
Production Company LOLA Production
Director Drew Vickers

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Credits

powered by

Agency Yard/New York
Production Company LOLA Production
Director Drew Vickers
Post Production Lost Planet
Post Production Studio RM

Credits powered by

“Our goal was to create a campaign that would resonate with consumers, whether they own 10 designer bags or are just getting their feet wet in luxury. We achieved that through bold visuals with playful taglines to make fashion feel more conversational and inclusive, and not so serious.” said Stephen Niedzwiecki, Co-Founder and Chief Creative Officer at YARD NYC. “Working with our cast was one of my favorite parts of this project because more than being physically diverse, this campaign allowed for their unique and authentic personalities to shine, which is what fashion at its core is all about.”

“We’ve seen a huge surge in secondhand luxury sales this past year as consumer spending continues to rebound to pre-pandemic levels, ongoing supply chain issues, and consumers continuing to see the value in buying secondhand for its quality and sustainability,” said Tracy DiNunzio, CEO of Tradesy. “We’re so excited for the world to see our newest brand campaign, Take it From Tradesy, which highlights how we’re uniquely positioned to be the voice of the consumer while making the luxury experience inclusive and a fun experience for everyone, everywhere.”