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Production company Knucklehead has announced the signing of Dutch director Sarah Blok for commercials and music videos in the UK.

Blok graduated as a playwright from the BA Writing for Performance program in The Netherlands. Since then, she has been writing and directing plays, documentaries, and short fiction films. Her debut film, NOBU, won eight international prizes, and her film BABA premiered at IFFR and Clermont-Ferrand film festival, winning Best Film at the Aesthetica Film Festival.

Blok’s work is observant, playful, and seeks intimacy in unexpected places. Through explorations of uncomfortable social dynamics, often related to race and class, she aims to capture the humorous complexities of contemporary society. Based in London, Sarah recently completed her Master’s in Directing Fiction at the National Film and Television School. 

The films she made during this time earned her Amsterdam’s prestigious Next Step Award along with a €25,000 prize. Her short film, A Good Start, won the Silver Young Director Award at Cannes Lions. Her graduation film Trouble was nominated for the 51st annual Student Academy Awards (Oscars) in 2024 and premiered at the London Film Festival (LFF) in October the same year.

Blok is also the writer of an immersive theatre play called The Circle of Truth - a trilogy inspired by three iconic novels (The Master and MargaritaDoctor Faustus, and Frankenstein) which features collaboration with AI artists, visual artists, musicians, and dancers. She is currently developing a feature-length thriller set in Mexico in collaboration with the production company Good Chaos (Triangle of Sadness). 

Knucklehead’s Tim Katz: “Blok’s work seems to collect awards and prizes like they’re going out of fashion. An Oscar nomination, a Cannes Lion, various Best Film nods at festivals all across Europe. Everything she touches is interesting. Her journey is going to be stellar, and we’re delighted she’s come on board.” 

Sarah Blok: “I'm thrilled to join the Knucklehead crew. I've been admiring their exciting and diverse work for a while and directing commercials has been a dream of mine for years. Bringing my fiction background and love of theatre into this space feels like the perfect next step.”

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