Written in stone

To coincide with today’s Transport Day at the climate conference, Polestar has launched an activation to address what Greta T calls the “bla bla bla” of greenwashing.  

The brand believes that climate action takes ambition - but also accountability. Teaming up with Forsman & Bodenfors, the brand will be taking notes of the climate goals made by car manufacturers and literally set them in stone by etching them into a 70x70x70 cm granite cube.

Using an industry robot similar to the ones used in Polestar’s plants, the brand will start by engraving its own climate goals: Climate Neutral Car by 2030 – Halve Emissions by 2030 – Climate Neutral Company by 2040. 

“We must let data and science lead the way and bend the emission curve this decade through clear and ambitious targets”, says Fredrika Klarén, Head of Sustainability at Polestar. “That is how we will put the odds in our favour to stay within the 1.5-degree climate target. The stone is a nice symbol; future generations can look at it and judge if our industry did enough at this crucial conference.”