W+K fights The Myth
Aptly released in the midst of AAPI Heritage Month, Wieden+Kennedy's powerful film dispels the destructive narrative of Asian Americans being 'The Model Minority'.
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Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Biscuit Filmworks/USA
- Director Jackie Bao
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Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Biscuit Filmworks/USA
- Director Jackie Bao
- Executive Producer Hayley Goggin
- HP Orlee Tatarka
- Senior Producer Mauricio Granado
- Creative Director Isaiah Seret
- Managing Director Shawn Lacy
- Head of Production Sean Moody
- Edit Company Joint Editorial (In-House at Wieden + Kennedy)
- Editor JB Jacobs
- Executive Producer Kathleen Russell
- VFX Company Joint Editorial (In-House at Wieden + Kennedy)
- Creative Director Stefan Smith
- Executive VFX Producer Nirad (Bugs) Russell
- Music Company Walker
- Executive Producer Sara Matarazzo
- Executive Producer Stephanie Pigott
- Senior Producer Danielle Soury
- Executive Producer Jordan Passman
- Audio Mixer Natalie Huizenga
- Composer Natalie Huizenga
- Senior Producer Kevin Breheny
- Colorist Tom Poole
- Audio Producer Louise Woodward
- Executive Producer Jordana Freydberg
- Production Supervisor Han Yan
- DP Jackie Bao
- Production Designer Hanrui Wang
- Assistant Editor Zong Ling Chua
- HP Catherine Liu
- Senior Post Producer Jennifer Greenfield
- VFX Artist Kevin Alfoldy
- HP Catherine Liu
Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Biscuit Filmworks/USA
- Director Jackie Bao
- Executive Producer Hayley Goggin
- HP Orlee Tatarka
- Senior Producer Mauricio Granado
- Creative Director Isaiah Seret
- Managing Director Shawn Lacy
- Head of Production Sean Moody
- Edit Company Joint Editorial (In-House at Wieden + Kennedy)
- Editor JB Jacobs
- Executive Producer Kathleen Russell
- VFX Company Joint Editorial (In-House at Wieden + Kennedy)
- Creative Director Stefan Smith
- Executive VFX Producer Nirad (Bugs) Russell
- Music Company Walker
- Executive Producer Sara Matarazzo
- Executive Producer Stephanie Pigott
- Senior Producer Danielle Soury
- Executive Producer Jordan Passman
- Audio Mixer Natalie Huizenga
- Composer Natalie Huizenga
- Senior Producer Kevin Breheny
- Colorist Tom Poole
- Audio Producer Louise Woodward
- Executive Producer Jordana Freydberg
- Production Supervisor Han Yan
- DP Jackie Bao
- Production Designer Hanrui Wang
- Assistant Editor Zong Ling Chua
- HP Catherine Liu
- Senior Post Producer Jennifer Greenfield
- VFX Artist Kevin Alfoldy
- HP Catherine Liu
Back in 2020, as a response to the rise in Anti-Asian violence following Covid, the team at W+K created a fantastic, ultimately Cannes-winning thought-piece film named Call It COVID.
Now in 2022, and in the midst of AAPI Heritage Month, the same team has come together to produce The Myth, an intricate, hard-hitting montage drawing attention to, and condoning, the concept of Asian Americans being 'The Model Minority'; a false narrative weaponizing Asian Americans against other ethnic groups.
Directed by Biscuit Filmworks' Jackie Bao, the film's intimate photography, poetic narration, and compelling edit presents an authentic and heartbreaking view of the Asian experience.
