Winter weather is snow problem for Nissan
A driver takes on a swarm of mischievous snowmen in a cinematic relaunch of the auto brand’s Conquer All Conditions campaign, created by TBWA.
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Credits
View on- Agency TBWA\Toronto
- Production Company Steam Films/Canada
- Director Markus Walter
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Credits
View on- Agency TBWA\Toronto
- Production Company Steam Films/Canada
- Director Markus Walter
- Ad Agency Tam Tam / TBWA
- Editing Cabin Edit/Los Angeles
- VFX The Embassy VFX/Canada
- Color Studio Feather
- Audio Post Grayson Music
- Music RWDY Music
- Chief Creative Officer Adam Reeves
- Creative Director Mario Maiato
- Associate Creative Director Craig Burt
- Creative Director Mike Schonberger
- Art Director Valentina Fortun
- Copywriter Jennifer Huegel
- Senior Copywriter Tori Lee
- Senior Copywriter Rick Kang
- Senior Producer Sharon Langlotz
- Senior Art Director/Creative Lead Anne-Marie Lemay
- Producer Josee Frechette
- Executive Producer/Managing Partner Krista Marshall
- Producer Carling Acthim
- Production Designer Jay Pooley
- DP Ekkehart Pollack
- Editor Mischa Meyer
- Producer Stephanie Rose
- VFX Director/Founder Winston Helgason
- Executive Producer Kenny Solomon
- Creative Director/Animation Director: David Casey / (VFX Supervisor)
- Colorist Kevin Wu
- Creative Director/Voice Director Ryan Kondrat
- Creative Director/Voice Director Ali Milner
- Sound Engineer Vlad Nikolic
- Sound Engineer Brian Bernard
- Executive Producer Kelly McCluskey
- Composer/Music Producer Matthias Biermann
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA\Toronto
- Production Company Steam Films/Canada
- Director Markus Walter
- Ad Agency Tam Tam / TBWA
- Editing Cabin Edit/Los Angeles
- VFX The Embassy VFX/Canada
- Color Studio Feather
- Audio Post Grayson Music
- Music RWDY Music
- Chief Creative Officer Adam Reeves
- Creative Director Mario Maiato
- Associate Creative Director Craig Burt
- Creative Director Mike Schonberger
- Art Director Valentina Fortun
- Copywriter Jennifer Huegel
- Senior Copywriter Tori Lee
- Senior Copywriter Rick Kang
- Senior Producer Sharon Langlotz
- Senior Art Director/Creative Lead Anne-Marie Lemay
- Producer Josee Frechette
- Executive Producer/Managing Partner Krista Marshall
- Producer Carling Acthim
- Production Designer Jay Pooley
- DP Ekkehart Pollack
- Editor Mischa Meyer
- Producer Stephanie Rose
- VFX Director/Founder Winston Helgason
- Executive Producer Kenny Solomon
- Creative Director/Animation Director: David Casey / (VFX Supervisor)
- Colorist Kevin Wu
- Creative Director/Voice Director Ryan Kondrat
- Creative Director/Voice Director Ali Milner
- Sound Engineer Vlad Nikolic
- Sound Engineer Brian Bernard
- Executive Producer Kelly McCluskey
- Composer/Music Producer Matthias Biermann
In collaboration with TBWA through Steam Films, vehicle brand Nissan Canada has unveiled this playful, modern take on its successful Conquer All Conditions initiative, which first hit screens in 2015.
Blending live action and CGI, the action-packed spot directed by Markus Walter follows a lone driver navigating a snowy Canadian city plagued by impish snowmen. As other travellers struggle, the protagonist storms through the chaos with ease in his Nissan Kicks.
“This idea earned its place back in culture,” said Mario Maiato, Creative Director, TBWA\Canada. “The original campaign became iconic because it dramatised winter in a way only Canadians truly understand. This time, we modernised the story, both creatively and technologically, to reflect how people live, drive, and connect today.”
