FABMISR's financial fanbase
Egyptian bank FABMISR's new campaign for its Ahlaweya Card puts Al Ahly, one of the country's Premier League teams, in a starring role.
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Credits
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- Production Company Butter films
- Director Sherif Mounir
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Credits
View on- Production Company Butter films
- Director Sherif Mounir
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Credits
powered by- Production Company Butter films
- Director Sherif Mounir
This new campaign for Egyptian bank FABMISR features a man who, though already fanatical about his football team, takes even more of an interest after the bank's new card offers discounts, cashback and interest-free instalments when the team does well.
Created by Vorx and directed by Sherif Mounir through Butter Films, the spot shows a fan - of both the Ahlaweya Card and the Al Ahly team - who, after discovering the card’s benefits, begins encouraging the team to win more matches so he can unlock more rewards, turning up in the most unlikely places to offer encouragement and advice to the team's players.
