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Wimbledon – Where Beauty Meets The Battle

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In collaboration with agency VCCP, the All England Lawn Tennis Club has launched this compelling campaign ahead of the 139th staging of The Championships tennis tournament at Wimbledon. 

Directed by Sanjay De Silva through DIVISION, with help from VCCP’s Girl&Bear, the film captures the essence of the event from the perspective of a Holly Blue butterfly, with the peaceful elegance of ‘tennis in an English garden’ shattered by the dynamic shots on court as players push themselves to their limits to secure victory.  

Titled Where Beauty Meets The Battle, the film marks the second instalment of the global brand platform There Is Only One Wimbledon, which launched last year. 

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