Will someone please tell the Backstreet Boys why they're in a Downy ad?
The unforgettable refrain from I Want It That Way creates a surreal dialogue in Saatchi & Saatchi's new spot for the fabric cleaner.
)
Credits
powered by
- Agency Saatchi & Saatchi/New York
- Production Company SMUGGLER
- Director Guy Shelmerdine
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Saatchi & Saatchi/New York
- Production Company SMUGGLER
- Director Guy Shelmerdine
Credits
powered by
- Agency Saatchi & Saatchi/New York
- Production Company SMUGGLER
- Director Guy Shelmerdine
Remember when the Backstreet Boys were our fire? Our one desire? Well, believe when I say... that they're back, and in poster form!
US laundry detergent product Downy has unveiled the brand’s biggest innovation in 30 years with an odd new spot that charms with its sweet surrealness. Tell Me Why sees a woman in the midst of a clear-out interrupted by the sweet sweet harmonies of Nick, Kevin, AJ, Brian, and Howie as they convince her to give her garment a wash.
Entertainingly performed and with a genuinely chucklesome punchline, this bizarre spot from Saatchi & Saatchi and Smuggler's Guy Shelmerdine is anything but a mistake...
