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Khruangbin – So We Won't Forget

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A carefree Japanese man scoots along a road carrying a cutesy, over-sized cuddly toy on his bicycle - so far, so whimsical.

However, as the story of Wieden+Kennedy Tokyo and Nakama's powerful promo for Texas band Khruangbin's latest single plays out, the cheers are replaced with tears as we learn the reason for the gent's heartfelt pilgrimage.

Shot by W+K Tokyo’s new ECD Scott Dungate before the Coronavirus lockdown (but with the ominous pressure very much in minds), So We Won’t Forget's gorgeous background of cherry blossom season coupled with the deliberate, heartbreaking pacing of the narrative makes for a lingering, emotion-filled visual journey.

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