Work
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When the chips are up
Proper Chips releases a joyfully colourful film to hail the creation of its ‘monumental lentil’ snack.
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Credits
powered by
- Agency Above+Beyond/London
- Production Company BLINKINK
- Director Jack Brown
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Credits
powered by
- Agency Above+Beyond/London
- Production Company BLINKINK
- Director Jack Brown
- Producer Melissa Venet
- Post Production No.8
- Producer Leah Draws
- Art Director Ryan Delaney
- Copywriter Emma Thomas
- Executive Creative Director Dominic Goldman
- HP Laura Graham
- Producer Bebe Kiffin
Show full credits
Credits powered by
Credits
powered by
- Agency Above+Beyond/London
- Production Company BLINKINK
- Director Jack Brown
- Producer Melissa Venet
- Post Production No.8
- Producer Leah Draws
- Art Director Ryan Delaney
- Copywriter Emma Thomas
- Executive Creative Director Dominic Goldman
- HP Laura Graham
- Producer Bebe Kiffin
This animated extravaganza, directed by Jack Brown through BLINKINK, marks London agency Above+Beyond’s first work for the brand since winning the account in March 2021.
Titled Done Properly, the film is a bold, jazzy telling of the crisp’s creation story, which somehow required the input of an architect, a flying cowboy and a psychedelic lizard.
The eye-popping stop-motion animation brought together the talents of nearly 20 different artists and is bound to get your pulses racing...
