What would the world be like if everyone had supple muscle and joints…?
That question is asked in a new quirky humour Campaign for all 4 Nordic countries for pharmaceutical wholesaler, Nutra Q.
Developed and produced by Danish production company Uitch Iscratch and directed by comedy director Tomas Villum, two films have been aired in all four Nordic countries (Denmark, Norway, Sweden and Finland).
The spots, Reaching Out and Dropping Stuff show, in a humorous exaggerated way, how people go through daily life routines being restricted in their movement.
Even the Vitae Pro presenter admits, that this is maybe over the top compared to reality, but it sure looks funny.