National Cyber Security Centre pushing three random words

The National Cyber Security Centre, which is part of GCHQ, is launching the latest part of a major new campaign which aims to help keep people safe online. The push was developed in partnership with creative agency M&C Saatchi London. 

The latest burst of the new campaign recommends that consumers and small businesses take their email security to another level by advising them to use passwords made up of three random words. The advice aims to help create strong passwords that are easy enough to remember but hard for criminals to guess. 

The new film, directed with dry wit by Luc Schurgers at HunkyDory Films, use visual metaphors to make the ‘choose three random words’ message impossible to forget.

Guy Bradbury, Creative Partner, M&C Saatchi London, added: “Changing your email password, to protect yourself from cyber-attacks, is not always top of the list of things to do. So, from a creative perspective we had to do two things to encourage people to change behaviour. Firstly, we had to give people a simple solution. Then secondly, we had to make the solution impossible to forget, visually reminding people of the behaviour we want them to adopt.”