Wunderman Thompson promotes LATAM chief creative officers to global ECD roles
The creative agency announces the promotion of Daniel ‘Dany’ Minaker and Sebastian ‘Patán’ Tarazaga to Global Executive Creative Directors.
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Creative agency, Wunderman Thompson has promoted the duo, consisting of Daniel ‘Dany’ Minaker and Sebastian ‘Patán’ Tarazaga to Global ECD's who will relocate from Buenos Aires to Miami and take on the role for key clients.
This is in addition to their position as Chief Creative Officers of Wunderman Thompson LATAM where they lead a team of 500+ creatives across offices in Argentina, Brazil, Colombia, Mexico, Chile, Uruguay, Costa Rica, Puerto Rico, and Peru.
In 2021, Minaker and Tarazaga launched some of Latin America’s most inspiring campaigns, winning 14 Grand Prix across all major industry festivals throughout the year.
In their capacity as Global ECD's, the pair will report to Wunderman Thompson Global Chief Creative Officers, Bas Korsten and Daniel Bonner. The Global CCO's commented: “We couldn’t be more excited that Dany and Patán are taking the role of Global ECD’s. As LATAM CCO’s, a role they will continue to fulfil, they’ve shown they are experts at creating campaigns that inspire not just our industry but the rest of the world to drive change. Dany and Patán’s success over the last year has proven they can truly elevate the creative bar, and we have no doubt they will do the same on a global level.”
In their LATAM role, they will continue reporting to Juan Pablo Jurado, Chief Executive Officer of Wunderman Thompson LATAM who said: “In 2021, Wunderman Thompson LATAM saw significant growth. Dany and Patán played a key role in these achievements and exceeded all expectations and creative standards. They inspired everyone who is part of Wunderman Thompson LATAM to continue growing, while fostering a culture of ‘One Team’ in the region.”
Minaker and Tarazaga added: “We’re delighted to take on this new role and continue our professional growth alongside Wunderman Thompson and the wider WPP family. We’re extremely proud of everything the team has accomplished in the last seven years and would like to thank Juan Pablo, Bas, DB, and all of the awesome people that have helped us on this great journey.”
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