VanMoof and Builders Club Creative invite you to journey with them and ride the future

London creative production company, Builders Club and Amsterdam based luxury e-bike brand, VanMoof, launch a new campaign introducing the S5 + A5 bikes.

Builders Club and VanMoof continue in their creative collaboration for VanMoof’s latest launch, having worked together previously on various other campaigns for TV and socials. The creative production company was tasked with creating hype films, product films and a launch film which was to be presented at VanMoof’s online live launch event.

The campaign approach circled around the theme of journey but was to remain within VanMoof’s broader brand message of Ride the Future. Builders Club worked to ensure that this message was relayed to the audience, focusing on the amazing new tech and stunning bike visuals, through CG, while creating this sense of deeper emotion and excited discovery.

The final assets are a collection of beautifully lit and structured visuals brought to life by the simple dynamics of the bike. The overarching art direction injects light, colour and texture in an original way, without taking away from the quality of the bikes.

VanMoof – S5 + A5 Launch

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Credits

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Production Company Builders Club
Director Builders Club
Animation Builders Club

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The S5 and A5 campaign breathes new life and energy into VanMoof’s features and calls out to the viewer to begin the journey and ride the future. Builders Club created six 15” hype films each varying in a different theme that were to be released in the build up to the live launch date. Plus various product films with multiple stand alone cut downs consisting of 60”, 30”and 15” for each version.

Lauren Egen, Senior Producer at Builders Club commented, "We were thrilled to be back working with the team at VanMoof! This time round they were keen for us to create films that felt human - as if shot in reality - ultimately moving away from a classic cold, futuristic CG approach that is commonly seen for products. The films needed to feel approachable and grounded but still instilling the iconic nature of the bikes. We tackled this distinctly in Hype & Product phases due to their different strategic needs but worked to create a cohesive soft aesthetic to tie everything together into one campaign.”