What the hell’s going on?

Ever wondered why the devil is such a badass? Well, it emerges from this crazily brilliant promo that, as a bubba, poor Beelzebub was bullied at school, the other kids chucking ice cream on his horns and such. Not nice. 

No wonder he ends up crashing weddings and generally being a silly old satan. Produced by Hamlet in Belgium, created by the Paris-based directing duo aka Clément Dozier and Camille Dauteuille, who are repped by Forever in the UK, the film promotes a track from I Love the New Sky, the new solo album by Tim Burgess of The Charlatans.

Charlie Cattrall stars as the fun-loving fiend while Burgess himself turns up to dish out sympathy and understanding.