What does a woman have to do to get onto an advertising jury?

It always becomes news when an ad award show jury makes 50/50 gender parity. Despite all the talk, most jury members are still men. 

As the first ad festival with an all-woman jury working to counterbalance that, the Gerety Awards decided to create an awareness campaign that would get the industry to walk the talk.

Purple moustaches were sent to prominent female leaders in the advertising industry, asking them to pose for a picture with the question: What does a woman have to do to get onto an advertising jury?

Svetlana Copic, Founder of No Agency that has created the campaign for Gerety had this to say: “As a festival with the unique approach to gender equality, Gerety Awards had both the credibility and the courage to turn its call for entries into something much bigger. After decades of the “one girl in the jury” situation, the change has finally started to happen, but this is just the beginning and we need to keep the conversation going. Sometimes, mocking the status quo is the best way to change it.”