Westpac takes a positive stance on migration
The ad, created by DDB Sydney, offers an uplifting story around a politically-charged issue.
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Credits
powered by
- Agency DDB/Sydney
- Production Company 3&7
- Director Steve Ayson
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Credits
powered by
- Agency DDB/Sydney
- Production Company 3&7
- Director Steve Ayson
- Editing The Butchery
- Post Production Blockhead
- Sound Design Song Zu Sydney
- Executive Producer Emma Wilcockson
- Producer Julianne Shelton
- Editor Jack Hutchings
- Sound Designer Abby Sie
- Music Supervision Karl Richter
- Chief Creative Officer Ben Welsh
- Executive Creative Director Tara Ford
- Head of Art Noah Regan
- Creative Partner Matt Chandler
- Art Director Noah Regan
- Copywriter Matt Chandler
- Designer Paul Jansen
- Senior Lead Producer Tash Johnson
Credits
powered by
- Agency DDB/Sydney
- Production Company 3&7
- Director Steve Ayson
- Editing The Butchery
- Post Production Blockhead
- Sound Design Song Zu Sydney
- Executive Producer Emma Wilcockson
- Producer Julianne Shelton
- Editor Jack Hutchings
- Sound Designer Abby Sie
- Music Supervision Karl Richter
- Chief Creative Officer Ben Welsh
- Executive Creative Director Tara Ford
- Head of Art Noah Regan
- Creative Partner Matt Chandler
- Art Director Noah Regan
- Copywriter Matt Chandler
- Designer Paul Jansen
- Senior Lead Producer Tash Johnson
Immigration is a controversial topic in many countries around the world, and Australia is no exception. But a new campaign for Westpac Bank aims to offer a more positive take, backed by research that found one in three small businesses in Australia are owned by migrants.
Created by DDB Sydney, the 90-second ad tells the epic tale of a couple who leave their war-torn country to migrate to Australia, and the sacrifices they must make along the way. Their fledgling bakery business gets off to a bumpy start, but they grow to treasure the life and opportunity it gives their family.
The film was directed by Steve Ayson via 3&7.
