Welcome to IKEA’s crib
In a fun new campaign from the Swedish homeware brand, a proud dad gives us a tour of his home and shows off his savvy interior design solutions.
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Credits
powered by
- Agency Mother/London
- Production Company Division/Australia
- Director Sanjay De Silva
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Credits
powered by
- Agency Mother/London
- Production Company Division/Australia
- Director Sanjay De Silva
- SFX MachineShop
- Post-Production Absolute Post
- Music Supervision The Hogan
- Editor Hasani Franke
- Assistant Editor Jack Moore
- Associate Producer Lola Cookman
- Producer Simon Eakhurst
- Executive Producer Genevieve Triquet
- VFX Supervisor / Lead Artist Chris Tobin
- VFX Supervisor Jonas McQuiggin
- Colorist Matt Turner
- VFX Artist Tommy Coulter-Liston
- VFX Artist James Corden / (Flame Artist)
- Sound Designer Joe Marsden
- Director of Production Belinda Grew
- Senior Producer Jenna Le Noury
- Senior Producer Kirsty Ratcliffe
- Senior Producer Rosanne Crisp
- Music Supervisor Sean Hogan
Credits
powered by
- Agency Mother/London
- Production Company Division/Australia
- Director Sanjay De Silva
- SFX MachineShop
- Post-Production Absolute Post
- Music Supervision The Hogan
- Editor Hasani Franke
- Assistant Editor Jack Moore
- Associate Producer Lola Cookman
- Producer Simon Eakhurst
- Executive Producer Genevieve Triquet
- VFX Supervisor / Lead Artist Chris Tobin
- VFX Supervisor Jonas McQuiggin
- Colorist Matt Turner
- VFX Artist Tommy Coulter-Liston
- VFX Artist James Corden / (Flame Artist)
- Sound Designer Joe Marsden
- Director of Production Belinda Grew
- Senior Producer Jenna Le Noury
- Senior Producer Kirsty Ratcliffe
- Senior Producer Rosanne Crisp
- Music Supervisor Sean Hogan
With the help of creative agency Mother, furniture and homeware retailer IKEA has launched this nostalgically entertaining campaign rooted in the brand’s humble beginnings; clever home solutions that spark joy whilst helping you live more affordably.
The spot sees the host, a dad, showing us around his regular UK home with the confidence of someone who has made it big time. As he takes us on a whirlwind tour, everyday items creatively transform into multifunctional yet practical pieces, showcasing a selection of IKEA’s product range.
The campaign playfully highlights the joys of the art of small means – the pride people feel from their thrifty behaviour and the highs that we all get from the feeling of saving.
