Waterdrop's bubble-heads

Marking its entry into the US market, Austrian sustainable drinks brand Waterdrop has launched this playfully antagonistic spot, by creative agency Jung von Matt.

With a charismatic narration and fun costume design, the comedic campaign tells the story of a world taken over by an evil beverage corporation. 

Unaware that they are addicted to SugarPlastic’s sweet, polluting concoction, the town’s inhabitants walk around inconveniently trapped inside giant plastic bottles, until they discover the magic of Waterdrop's dissolvable drink tablet solution.