Water Aid's climate stories
Creative agency Don’t Panic follows up the endearing The Girl Who Built A Rocket with a trio of films highlighting real stories of communities affected climate change.
)
Credits
powered by
- Agency Don't Panic/London
- Production Company Strange Beast
- Director Ivyy Chen
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Don't Panic/London
- Production Company Strange Beast
- Director Ivyy Chen
- Producer Amy Ashton
- Senior Producer Zoe Muslim
- Executive Producer Kitty Turley
- Music/Sound Design Sounds Like These
- Animation Strange Beast
- Founder Joe Wade
- Executive Creative Director Rick Dodds
- Associate Creative Director George McCallum
- Producer Jennifer Clare Houlihan
Credits
powered by
- Agency Don't Panic/London
- Production Company Strange Beast
- Director Ivyy Chen
- Producer Amy Ashton
- Senior Producer Zoe Muslim
- Executive Producer Kitty Turley
- Music/Sound Design Sounds Like These
- Animation Strange Beast
- Founder Joe Wade
- Executive Creative Director Rick Dodds
- Associate Creative Director George McCallum
- Producer Jennifer Clare Houlihan
Climate change is a reality that everyone has an opinion on, from politicians’ and celebrities’ views, to social posts, news bulletins and the occasional outraged cabbie.
However, as is made clear in this tightly constructed and powerful campaign from creative agency Don’t Panic, the voices we really need to be listening to are the ones directly effected by the devestation.
Continuing WaterAid's animated efforts, charmingly rendered by Strange Beast's Ivyy Chen, Climate Stories is a three-part series based on the lives of communities living around Lake Chilwa in Malawi, in Kigamboni, Tanzania and in Dolakha, Nepal; each film honing in on one person's story of climate change experienced through either floods, drought or landslides.
WaterAid – Climate Stories – Natural Disaster | WaterAid
Water Aid – Climate Stories – Drought | WaterAid
“The truly sobering thing about the production of this campaign was how easy it was to find these harrowing stories," says George McCallum, Associate Creative Director, Don’t Panic. "There are so many millions who lack the most basic means to survive climate change. Water.”
“Climate change is happening now," adds Johnty Gray, Mass Engagement Director, WaterAid, "and it’s making it even harder for the world’s poorest people to get clean water. Our new animation series highlights the experiences of those living with the daily reality of climate change such as floods, drought and extreme weather.
"The campaign is part of WaterAid’s journey of change in our advertising which started with our animation, The Girl Who Built A Rocket. We want to encourage people to visit our website to understand what we do and why, as we believe this will increase consideration for our work, leading to more sustained support.”
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
