Warren Fu Directs ‘Sincerity Is Scary’ And ‘It's Not Living' Music Videos For The 1975

With their new album launching at the end of November, The 1975 have enlisted the help of Partizan director Warren Fu to create not one, but two new music videos to accompany the release.

The first is ‘Sincerity is Scary’, which was shot in L.A and features frontman Matty Healy in a surreal musical routine. Set in a whimsical town where strangers dance together in the street and marching bands are always on call for the chorus; this promo is a musical number performed with sincerity. Taking inspirations from classic stars such as Charlie Chaplin and Bob Fosse, Matty adds a modern twist with his presence and charming performance.

Warren Fu said of the collaboration: “It’s been a real treat having brainstorming sessions with Matty Healy on ideas the past few months. When it comes to music videos, it never ceases to amaze me when sketches on a whim materialise in person a few days later on set. There’s no better feeling.”

Warren Fu’s second collaboration with the 1975 ‘It's Not Living' saw them reunite in London for another show-stopper. The promo sees frontman Matty wake from a nap to join the rest of the band on stage; but all is not as it seems... Inspired by the iconic Talking Heads ‘Stop Making Sense’ concert footage from 1984, the band’s performance takes a surreal turn when everything starts to go wrong for Matty.

From his trousers catching on fire to a more confident version of himself appearing onstage, the promo is full of surprises. Matty even stumbles on the set of their previous video ‘Sincerity is Scary’ that they shot with Partizan in L.A a few weeks prior. The promo itself is playful and full of classic Warren Fu quirks.