Walk like a crustacean
Starring LeBron James and a charming cast of crabs, AGENCY's new film for GMC Hummer EV gives a sideways look at the vehicle's unique feature.
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Credits
powered by
- Agency Leo Burnett/Detroit
- Production Company The Reserve Label
- Director Jacob Rosenberg
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Credits
powered by
- Agency Leo Burnett/Detroit
- Production Company The Reserve Label
- Director Jacob Rosenberg
- Executive Creative Director Steve Glinski
- Executive Creative Director Tim Thomas
- Copywriter Charles Pantland
- Creative Director/Copywriter Charles Pantland
- Head of Art Simon Fairweather
- Director Integrated Production Brian Dooley
- Associate Creative Director/Art Director Gary Gottschalk
- Executive Producer Jay Pollak
- Executive Producer Ryan Slavin
- Executive Producer Suzy Ramirez
- Editing Final Cut/Los Angeles
- Editor Chris Amos
- Producer Taylor Rousseau
- Managing Director Justin Brukman
- Director of Production Carla Attanasio
- Executive Producer Dan Roberts / (Executive VFX Producer)
- Creative Director Alex Thomas
- VFX Supervisor Christian Nielsen
- Colorist Simon Bourne
- Lead Sound Designer Bryan Gold
- Senior Audio Engineer Clint Stuart
- Audio/Sound Design Gold Sound
- Managing Director Yanlin Sun
- Creative Director Christopher Handyside
- Producer Ari Weiner
- DP Jared Fadel
- Talent LeBron James
- Producer Meredith Cherniack
Credits
powered by
- Agency Leo Burnett/Detroit
- Production Company The Reserve Label
- Director Jacob Rosenberg
- Executive Creative Director Steve Glinski
- Executive Creative Director Tim Thomas
- Copywriter Charles Pantland
- Creative Director/Copywriter Charles Pantland
- Head of Art Simon Fairweather
- Director Integrated Production Brian Dooley
- Associate Creative Director/Art Director Gary Gottschalk
- Executive Producer Jay Pollak
- Executive Producer Ryan Slavin
- Executive Producer Suzy Ramirez
- Editing Final Cut/Los Angeles
- Editor Chris Amos
- Producer Taylor Rousseau
- Managing Director Justin Brukman
- Director of Production Carla Attanasio
- Executive Producer Dan Roberts / (Executive VFX Producer)
- Creative Director Alex Thomas
- VFX Supervisor Christian Nielsen
- Colorist Simon Bourne
- Lead Sound Designer Bryan Gold
- Senior Audio Engineer Clint Stuart
- Audio/Sound Design Gold Sound
- Managing Director Yanlin Sun
- Creative Director Christopher Handyside
- Producer Ari Weiner
- DP Jared Fadel
- Talent LeBron James
- Producer Meredith Cherniack
Whilst not exactly showcasing the actual usefulness of the 'crabwalk', GMC Hummer EV's bishop-baiting diagonal driving feature, King of CrabWalk, from Leo Burnett Detroit, is an entertaining jaunt nonetheless.
Following a cast (actual collective noun) of crabs as they scuttle on a sideways pilgrimage to LeBron James' house, the film intrigues with its batty concept and fun use of Missy Elliot banger Get Ur Freak On.
Directed by Jacob Rosenberg through The Reserve Label, this well-told story with terrific creature effects is something of a crustacean curiosity.
