Work
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Flat-pack furniture (acoustic version)
IKEA’s 'wonderful everyday' range lends itself very nicely to making music in the new spot.
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Credits
powered by
- Agency Uzina/Lisbon
- Production Company 78
- Director Joao Marques
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Credits
powered by
- Agency Uzina/Lisbon
- Production Company 78
- Director Joao Marques
Credits powered by
Credits
powered by
- Agency Uzina/Lisbon
- Production Company 78
- Director Joao Marques
The new spot for IKEA, directed by Joao Marques and produced by 78 through Uzina/Lisbon, shows a man creating music with his IKEA products.
The commercial is creative and uplifting as it generates layers of sound created by glasses, drawers, and chairs, among other items, to make a tune that is playful and sweet.
The music builds throughout, reconstructing the way we think and interact with our furniture, showing that "design is to be lived; design is to be touched".
