Waitrose wraps up its Christmas mystery

Following the successful first instalment of its interactive festive initiative, Sweet Suspicion, British supermarket Waitrose has finally released this eagerly-anticipated second film revealing who stole the Christmas dinner dessert. 

The two-part mystery, created by Saatchi & Saatchi and directed by Lucy Forbes through SMUGGLER, has had food lovers up and down the country conspiring who out of its star-studded cast could be responsible for the fridge theft since the first episode went live earlier in November. 

The film follows the detective, played by Matthew Macfadyen, as he works to establish a motive, switching back to moments on Christmas Day when the guilty party could have gotten their hands on the dessert. We then see him working out how someone could pull off such a delicious crime, revealing that it was Steve who hid the pudding in thegingerbread house under everyone's noses - before being caught in the act in the garden shed enjoying the first bite. 

Franki Goodwin, Chief Creative Officer at Saatchi & Saatchi, said: ‘The response to Sweet Suspicion Part 1 has been immense. We’ve imbibed the internet gleefully every day since launch as the whole nation has been speculating. It's been especially fun to watch as all the other brilliant pieces of this campaign have come to life – from the partner T-shirts in stores to the celebrity sleuths, with all of our alibi content being as richly enjoyed as the main ad. So here it is… the big reveal! And to quote a guilty pudding scoffer, “It’s really good”.