Volvo focusses on the little things
A new campaign for the Swedish car manufacturer features the everyday elements of a father-daughter relationship in this sweet and stylish spot.
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Credits
powered by
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- Production Company New Land
- Director Marcus Ibanez
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Credits
powered by
- Production Company New Land
- Director Marcus Ibanez
- Producer Erik Torell
- Creative Director Gustav Johansson
- Production Service Iconoclast France
- Editor Nik Kohler
- Colorist Oskar Larsson
- Sound Designer Mattias Eklund
- VFX Company Electric Theatre Collective
- Edit Company Cabin Editing Company
- DP Linus Sandgren
- Online Editor Petter Lindholm
- Creative Tuva Lindvall
Credits
powered by
- Production Company New Land
- Director Marcus Ibanez
- Producer Erik Torell
- Creative Director Gustav Johansson
- Production Service Iconoclast France
- Editor Nik Kohler
- Colorist Oskar Larsson
- Sound Designer Mattias Eklund
- VFX Company Electric Theatre Collective
- Edit Company Cabin Editing Company
- DP Linus Sandgren
- Online Editor Petter Lindholm
- Creative Tuva Lindvall
This new two-minute campaign for Volvo's EX30 zeroes in on the relationship between a father and his daughter and they go about their daily lives.
Directed by Marcus Ibanez through New Land the sweet, slice-of-life film starts with the father about to answer a question from his daughter; 'what means a lot to you?'
Soundtracked by the soulful Little Things Mean a Lot by Bettye Swann we then witness an array of vignettes showing bedtime conversations about ants, dance recitals, homework, haircuts and movie nights, all interspersed with trips to and from various locations in the Volvo EX30.
