VMLY&R names Manir Fadel CCO at VMLY&R Spain
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Fadel's appointment is another sign of the network's global and regional creative ambition.
Agency VMLY&R announced the appointment of Manir Fadel as CCO of VMLY&R Spain.
Fadel will work across the Madrid and Barcelona offices and report to VMLY&R Europe CCO, Jaime Mandelbaum.
Fadel brings twenty years of global creative excellence working with leading local and global brands including Colgate, Visa, Fiat, Nissan, Adidas, Sunsilk, Mattel, Telefonica, and AB InBev. He will be responsible for the creative vision and output across the Spanish market and for accelerating its creative growth.
"I've known Manir for years, and he is one of the very best. I am thrilled that he has agreed to take on this new challenge. His natural approachability, understanding of people and drive to create ideas that matter make him a world-class addition to our team," said Jaime Mandelbaum, Europe CCO, VMLY&R.
Fadel was previously EMEA ECD at Red Fuse, the global VMLY&R team dedicated to Colgate-Palmolive's brands. He oversaw the creative output for the EMEA region and led the first equity campaign for Colgate, helping reposition the brand and earning industry recognition at Cannes Lions.
At VMLY&R, Fadel will lead the 80+ strong creative department which brings together a wealth of talent from integrated creatives, to social and content specialists, innovation and design. He will work across the client portfolio, which includes Danone and Telefonica, among others.
"VMLY&R is doing a fantastic job connecting people and brands through brand and customers experiences. I am excited to join this amazing team and focus on delivering work that people talk about and that help our clients move the needle." Added Manir Fadel, CCO Spain, VMLY&R.
Fadel's work - among which Nissan's Damn Ponies, one of the most famous campaigns of all times in Brazil, a World Cup campaign for Gatorade, an Olympics campaign for Nissan - has received global recognition from every major industry award, with over 25 Cannes Lions and multiple D&AD, One Show and Clios, to Effie Awards. Fadel was recognised as one of the top 10 creative directors at Cannes in 2010.
Before Red Fuse, Fadel was global executive creative director for Unilever at J. Walter Thompson London, where he ran creative for Sunsilk globally. And chief creative officer at the São Paulo agency Lew'Lara\TBWA, where he started his career as a copywriter. He is originally from São Paulo, Brazil.
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