Mad Cow PSA tells us how close is too close

London Based Mad Cow Films director Simon Cole has made an informative, yet fantastically silly, PSA that helps citizens identify 'how close is too close' when it comes to social distancing.

"In the spot Dr Leavenworth is my wife, Dr Sigmond is my old friend David who used to run Tate and Partners, a production company that he has now retired from as he is 75 years old. He was the closest look I could get to Dr Fauci from the Corona Task Force here in the U.S. who is now a national hero."

As Simon says...

So, I felt that it is the job of film makers to help tell the story of these times and use humour to encourage people to do things they are not that happy about.

PSA – Social Distancing PSA

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Production Company Mad Cow Films London
Director Simon Cole

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Credits

powered by

Production Company Mad Cow Films London
Director Simon Cole
Editor & Post Production Anthony Casanova
Producer Lesli Masoner

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"The Voice Over for the spot is from another old friend who lives in the Sierra mountains. He used to be a voice on King of the Hill years ago and now he herds goats and grows weed... and is the King of his Hill. It was produced by a woman who owns the boat next to me in the Marina. The editor is her friend. It was written and directed by me and shot in 5 hours in a photography studio and on location around the Marina.

We grabbed everything guerrilla style and the extras, we just approached (from a distance) on the street. It cost $500 in hard costs and we edited it remotely on lap tops. The whole thing was done in 5 days and nobody got paid.

I think the creative community here in L.A. are desperate to keep the creative wheels turning on the tracks and really we have no excuses anymore as technology is at our fingertips…"