Vluchtelingenwerk Vlaanderen’s moving statue

To mark last weekend’s World Children's Day, Brussels-based agency mortierbrigade have launched the Help Issam campaign. 

The striking PR stunt, saw the statue of a child placed in Brussel’s Place du Luxembourg. Symbolically playing the game hide and seek, the campaign film features the child counting up to 18,292, which takes more than nine hours non-stop. This figure matches the estimated number of minors who have gone missing while on the move in Europe.

Tine Claus, director of Vluchtelingenwerk Vlaanderen commented: “The current reception crisis in our country once again painfully highlights the vulnerability of these children. Since mid-October 2022, babies and young children have been sleeping on the streets with their families, as have 150 unaccompanied minors. This compromises their safety, something that these minors so desperately need.”