Viva!’s frightful taste of the future

Created by Skylark Media for British animal rights group Viva!, this thought-provoking animation is part of Eating the Earth: a revolutionary environmental campaign that reveals how eating meat and dairy is destroying the environment and the world’s wildlife. 

The film opens with a father reading his child a bedtime story. Enchanting, vibrant jungle scenes come to life with a burst of colour, but the tale takes a darker turn when we learn how the animal’s habitats are being destroyed by dairy and meat farming. 

But all is not lost, the narrator explains, reminding his child that we can still save the wildlife we know and love by going vegan now. 

The tone of the film is lighthearted enough to be suitable for children, while still retaining its hard message: we are killing our wildlife, and without it we cannot survive.