Ford’s lessons from nature
Rodrigo Saavedra’s sublime spot for the vehicle brand celebrates the unspoken lessons we can learn from the natural world.
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Credits
powered by
- Agency Wieden + Kennedy/Sao Paulo
- Production Company Immigrant Studio/Brazil
- Director Rodrigo Saavedra
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Credits
powered by
- Agency Wieden + Kennedy/Sao Paulo
- Production Company Immigrant Studio/Brazil
- Director Rodrigo Saavedra
- Post Production Invisible Works/Sao Paulo
- Chief Creative Officer Rodrigo Jatene
- Executive Creative Director Rafael Campello
- Creative Director Mathias Harbek
- Creative Director Yago Fandino
- Copywriter Juan Pablo Santoro
- Art Director Florencia Espinola
- Producer Mariana Golpian
- Executive Producer Gui Passos
- Production Coordinator Murillo Baskerville
- Production Designer Julian Romera
- DP Mariano Monti
- Editor Victor Cohen
- Editor Rafael Hernandes
- Colorist Osmar Junior
Credits
powered by
- Agency Wieden + Kennedy/Sao Paulo
- Production Company Immigrant Studio/Brazil
- Director Rodrigo Saavedra
- Post Production Invisible Works/Sao Paulo
- Chief Creative Officer Rodrigo Jatene
- Executive Creative Director Rafael Campello
- Creative Director Mathias Harbek
- Creative Director Yago Fandino
- Copywriter Juan Pablo Santoro
- Art Director Florencia Espinola
- Producer Mariana Golpian
- Executive Producer Gui Passos
- Production Coordinator Murillo Baskerville
- Production Designer Julian Romera
- DP Mariano Monti
- Editor Victor Cohen
- Editor Rafael Hernandes
- Colorist Osmar Junior
Auto brand Ford has partnered with Wieden + Kennedy to launch this gorgeous spot, thoughtfully directed by Rodrigo Saavedra through Immigrant Studio.
Titled simply Learn, the campaign is a stunning and artistic portrayal of people reconnecting with the natural world, with Ford trucks as their trusted companions.
Set against the breathtaking landscapes of Latin America, the creative blends captivating visuals and poetic narration to follow individuals as they learn invaluable lessons from their surroundings.
Saavedra adds: “I wanted to tap into that typical Latin American magical realism, blurring the lines between reality and the symbolic,” Saavedra explains. This approach results in a film that is not only visually striking but also deeply resonant, capturing the essence of the human experience and our connection to nature.
