Visit Iceland’s horse-powered holiday service
The tourist board’s hilarious new campaign launches an equine email vacation responder.
)
Credits
powered by
- Agency SS+K/New York
- Production Company Republik Film Production
- Director Reynir Lyngdal
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency SS+K/New York
- Production Company Republik Film Production
- Director Reynir Lyngdal
- Ad Agency Peel/Iceland
- Producer Hannes Fridbjarnarson
- DP Vidir Sigurdsson
- Music Veigar Margeirsson
- VFX Artist Luis Asciano
- Sound Mix Johannes Bjarnason
- Associate Creative Director Rick Morrison
- Associate Creative Director Monica Apodaca
- Co-Founder + Partner: Lenny Stern
- Executive Creative Director Stevie Archer
- Managing Director, Head of Client Services Amy Frisch
- Managing Director, Production + Operations John Swartz
- Managing Director Magnus Magnusson
Credits
powered by
- Agency SS+K/New York
- Production Company Republik Film Production
- Director Reynir Lyngdal
- Ad Agency Peel/Iceland
- Producer Hannes Fridbjarnarson
- DP Vidir Sigurdsson
- Music Veigar Margeirsson
- VFX Artist Luis Asciano
- Sound Mix Johannes Bjarnason
- Associate Creative Director Rick Morrison
- Associate Creative Director Monica Apodaca
- Co-Founder + Partner: Lenny Stern
- Executive Creative Director Stevie Archer
- Managing Director, Head of Client Services Amy Frisch
- Managing Director, Production + Operations John Swartz
- Managing Director Magnus Magnusson
Following a study by Visit Iceland that reported 41% of people globally check their work emails up to four times a day when on holiday, the organisation has launched the innovative Outhorse Your Email service.
Created by Peel and directed by Reynir Lyngdal through Republik Film, the pleasingly daft campaign film shows how a selection of fabulous fillies set about dealing with correspondence on outsized keyboards.
Encouraging workers to disconnect and experience the country’s breathtaking surroundings distraction free, the spot leads to a website where you can choose your pony PA.
Jelena Ohm, project manager of Horses of Iceland said: “Our talented horses took naturally to the OutHorse Your Email service, trotting and galloping their way across the fields and creating a range of unique emails that will help holidaymakers enjoy their trip without any interruptions.”
Don’t be a neigh-sayer, head to the website to check out the BTS film that shows how the team built an actual hoof-friendly keyboard and taught the secretarial steeds how to type. Kind of.
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
