Vibe.co creates a homage to TV advertising

Vibe.co, a streaming TV advertising platform for performance marketers, has released a pointed parody of Sydney Sweeney’s American Eagle spot, with CEO Arthur Querou front and centre, to prove one thing: TV drives results. 

The film passed five million views and triggered the strongest wave of inbound attention the company has ever recorded on an ad.

Crafted by Parole, the creative practice led by director JB Braud, the project reinforces a simple idea: television remains one of the most powerful growth drivers in marketing. Proof of that lies in the original American Eagle campaign itself, which drove massive attention and turned advertising into a central topic of popular and industry conversation in 2025.

The creative directly mirrors the structure of the original American Eagle campaign, but subverts it through its words. Deliberately avoids selling, repeatedly stating what it is not doing, before reframing the message around streaming TV’s effectiveness. Lines such as “I’m not here to tell you that Vibe.co is the best platform to advertise on TV” and “This is not me telling you to advertise on TV with Vibe.co” intentionally echo the original ad’s tone, while redirecting attention toward a clear underlying truth: streaming TV delivers high-quality leads. The film closes on the playful signature, “Streaming TV has great leads.”