Up close and personal
Promoting the Art Fund’s National Art Pass, this sensory tour of museums, galleries and historic houses conjures the wonder of viewing art IRL.
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Credits
powered by
- Agency MullenLowe/London
- Production Company Academy
- Director Misha Newby
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Credits
powered by
- Agency MullenLowe/London
- Production Company Academy
- Director Misha Newby
- Producer Georgina Smith
- Editing The Quarry
- Editor Bruce Townend
- Post Production Youngster
- Post Producer Ian Harland
- Sound Design Jungle Studios
- Sound Designer Ben Leeves
- DP Eoin McLoughlin
- Chief Creative Officer Ewan Paterson
- Creative Director Loren Cook
- Creative Director Bronwyn Sweeney
- Designer Dom Scriven
- Lead Creative Director Misha Newby
- Producer Nicholas Kurs
Credits
powered by
- Agency MullenLowe/London
- Production Company Academy
- Director Misha Newby
- Producer Georgina Smith
- Editing The Quarry
- Editor Bruce Townend
- Post Production Youngster
- Post Producer Ian Harland
- Sound Design Jungle Studios
- Sound Designer Ben Leeves
- DP Eoin McLoughlin
- Chief Creative Officer Ewan Paterson
- Creative Director Loren Cook
- Creative Director Bronwyn Sweeney
- Designer Dom Scriven
- Lead Creative Director Misha Newby
- Producer Nicholas Kurs
This absorbing ad, created by MullenLowe Group UK and directed by Misha Newby through Academy, was specifically written for cinema and was designed to use the sound, screen and space to remind people of the power of art.
Titled Slideshow, the film is a love letter to galleries and the real human experience of consuming art in the flesh – staring closely at a Rembrandt eye, pondering a Cindy Sherman clown, laughing with Frans Hals’ Laughing Cavalier and jostling with an excited crowd paying homage to Van Gogh’s chair.
Highlighting how galleries are now embracing diversity and inclusion, the film also includes a scene of a blind visitor enjoying an audio installation which was cast with a regular attendee of the visually impaired programme at London’s Tate Gallery.
