Work
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Unicef ad tugs on the heartstrings
Director Anders Hallberg’s cinematic charity film throws a line to suffering children.
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Credits
powered by
- Agency TBWA/Stockholm
- Production Company B-Reel Films/Europe
- Director Anders Hallberg
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Credits
powered by
- Agency TBWA/Stockholm
- Production Company B-Reel Films/Europe
- Director Anders Hallberg
- Sound Ponytail Sound
- DP Anders Hallberg
- Executive Producer Martin Ronstrom
- Producer (South Africa) Anisa Dzindo
- Producer (Sweden) Daniel Forsvik
- Editor and Grade Davide Quatela
- Service Producer Brendan Rice
- Art Director Alexander Fredlund
- Copywriter Kalle Hakansson
- Production Manager Pernille Nylen-Janze
- Project Manager Pernilla Berg
Show full credits
Credits powered by
Credits
powered by
- Agency TBWA/Stockholm
- Production Company B-Reel Films/Europe
- Director Anders Hallberg
- Sound Ponytail Sound
- DP Anders Hallberg
- Executive Producer Martin Ronstrom
- Producer (South Africa) Anisa Dzindo
- Producer (Sweden) Daniel Forsvik
- Editor and Grade Davide Quatela
- Service Producer Brendan Rice
- Art Director Alexander Fredlund
- Copywriter Kalle Hakansson
- Production Manager Pernille Nylen-Janze
- Project Manager Pernilla Berg
Created by TBWA Stockholm and produced by B-Reel Films, this epic, emotional film The Lifeline, depicts how privileged Westerners can be linked to and support young victims of war, famine and violence around the world, via the work of Unicef.
The literal lifeline is used in a variety of scenarios: to help thirsty children lift a bucket from a well; to manoeuvre life-saving vaccination into a tiny arm; to release imprisoned child soldiers from the back of a truck.
Its almost unbearably sad final shot closes with the tagline ‘Help us change the world, one child at a time’.
