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UNICEF Sweden – The Lifeline

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Created by TBWA Stockholm and produced by B-Reel Films, this epic, emotional film The Lifeline, depicts how privileged Westerners can be linked to and support young victims of war, famine and violence around the world, via the work of Unicef. 

The literal lifeline is used in a variety of scenarios: to help thirsty children lift a bucket from a well; to manoeuvre life-saving vaccination into a tiny arm; to release imprisoned child soldiers from the back of a truck. 

Its almost unbearably sad final shot closes with the tagline ‘Help us change the world, one child at a time’. 

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