UK National Highways' uneasy riders
This innovative campaign sees the UK road safety organisation team up with bike parts brand BikerTek to send a powerful message about the risks of motorcycling.
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Credits
powered by
- Agency FCB Inferno/London
- Production Company 456 Studios/London
- Director Richard Oliver
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Credits
powered by
- Agency FCB Inferno/London
- Production Company 456 Studios/London
- Director Richard Oliver
- Post Company Creative Outpost
- Senior Art Director Greg Harvey
- Senior Copywriter Mike Mackenzie
- Chief Creative Officer Owen Lee
- Producer Livvy Tidd
- DP Shaun Atherton
- Editor Rob Featherstone
- Colorist Mark Horrobin
- Sound Engineer Dave Robinson / (Sound Designer/Audio Mixer)
Credits
powered by
- Agency FCB Inferno/London
- Production Company 456 Studios/London
- Director Richard Oliver
- Post Company Creative Outpost
- Senior Art Director Greg Harvey
- Senior Copywriter Mike Mackenzie
- Chief Creative Officer Owen Lee
- Producer Livvy Tidd
- DP Shaun Atherton
- Editor Rob Featherstone
- Colorist Mark Horrobin
- Sound Engineer Dave Robinson / (Sound Designer/Audio Mixer)
With collisions involving motorbikes averaging one per day in the UK, National Highways wanted to capture bikers’ imaginations and stress that riding isn’t so easy if your limbs get mangled.
Agency FCB London developed the idea of a bespoke and fully functional motorcycle that incorporated medical grade titanium body parts normally used to piece together riders after an accident. The compelling campaign film was directed by Richard Oliver through 456 Studios.
Manufactured by Old Empire, the fascinating bike will tour multiple large-scale events such as the London Motorcycle Show and Bristol Classic Motorcycle Show and will be accompanied by a team of experienced bikers who all have the very same components in their own bodies after dangerous collisions.
This is the next chapter in the BikerTek brand campaign originally created by Adam and Eve.
