Coke's Marvel-lous collab

Coca-Cola / The Walt Disney Company – The Heroes

Credits

powered by

Agency GUT/Buenos Aires
Production Company Partizan/London
Director Antoine Bardou-Jacquet

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

powered by

Agency GUT/Buenos Aires
Production Company Partizan/London
Director Antoine Bardou-Jacquet
Production Co. Landia/Argentina
Edit Company Work Editorial/London
VFX Company Electric Theatre Collective
Sound Design NOMAD/London
Production Service Stillking Films/Prague

HP Maria Eugenia
Creative Director Diego Fernandez Posada
Senior Producer Lorenzo Prati
Managing Director/Executive Producer Jenny Beckett
Managing Director Adrian D’Amario
Executive Producer Florencia Gastelu
Producer David Stewart / (Producer)
Production Manager Charlie Scannell

Production Designer Alexandre Vivet
DP Christophe Beaucarne
Editor Bill Smedley
Executive Producer Antonia Vlasto
Jr. Producer Rosie Corbett
Creative Director Ryan Knowles
VFX Supervisor Greg McKneally
2D VFX Supervisor Alex Gabucci

Animation Director Fabrice Fiteni
Colorist Luke Morrison
Sound Designer Andy Humphreys
Audio Producer Mana Catford
Executive Producer Michal Skop

Show full credits

Hide full credits

Credits powered by

The Marvel back-catalogue has seen some fun team-ups in its time - The Asguardians Of The Galaxy, Spider-Man and the Fantastic Four, The Punisher and *checks notes* Archie... - but few are as sweet as its latest buddy: Coca-Cola.

For its latest campaign, the ubiquitous fizzy drink has joined forces with The Walt Disney Company's biggest cash cow to create Coca-Cola x Marvel: The Heroes, a platform-crossing collab from GUT Buenos Aires that feels like an inevitability.

Launching with a dazzling spot from Antoine Bardou-Jacquet, shot through Partizan and Landia, the campaign sees fan-favourite characters like Daredevil, Colossus, Black Widow, Captain America, and a lackadaisical Deadpool, take on hard-headed villain Juggernaut.

Shown in their comic-accurate outfits ["yippee" - the nerds] and brilliantly brought to life by Electric Theatre Collective, these pint-sized paragons spring to life in a live-action setting; their cel-shaded renditions looking like a comic strip brought to life.

Credits

Coca-Cola / The Walt Disney Company – The Heroes: Iron Man

Credits

Coca-Cola / The Walt Disney Company – The Heroes: Falcon

Credits

Coca-Cola / The Walt Disney Company – The Heroes: Black Panther

Credits

Coca-Cola / The Walt Disney Company – The Heroes: Elektra

Credits

Coca-Cola / The Walt Disney Company – The Heroes: Wolverine & Deadpool

The spot is augmented with exclusive, limited-edition Coca-Cola pack designs featuring 38 character illustrations, digital collectable characters, exciting prizes, and an immersive AR extension on Coca-Cola’s website.

“Coca-Cola has a long history with Disney, and it’s exciting to have a relationship that encourages and enables us to continue to push ourselves and our relationship to new heights creatively,” explains Islam ElDessouky, global head of creative strategy and content for Coca-Cola Trademark.

“This latest collaboration with Marvel allows us to tap into the legacy and affinity for both brands to deliver consumers new and unexpected experiences.”

“Our corporate alliance with Coca-Cola uniquely positioned us to develop something remarkably innovative within the industry,” adds Mindy Hamilton, senior vice president of global marketing partnerships, The Walt Disney Company.

“We took the traditional marketing paradigm and redefined it in the best way possible. The result is an unprecedented campaign that taps into the power of the Marvel Universe – which is heading into its 85th year of beloved characters – and tells stories in a way that can only be done when Coca-Cola and Disney come together.”