Uber Eats gives us food for thought
In its Big Game spot Uber Eats confuses an array of celebrities who chow down on everything from lightbulbs to... let's say 'infamous'... candles.
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Credits
powered by
- Agency Special Group/Los Angeles
- Production Company Gifted Youth
- Director Jake Szymanski
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Credits
powered by
- Agency Special Group/Los Angeles
- Production Company Gifted Youth
- Director Jake Szymanski
- Art Director Kris Wixom
- Executive Producer Josh Morse
- Editing The Den Editorial
- Editor Katie Cali
- Editor Christjan Jordan
- Executive Post Producer Jennifer Mersis
- VFX/Color The Mill/Los Angeles
- VFX Creative Director Michael Gregory
- Creative Director/Flame Lead Claus Hansen
- Executive VFX Producer Karena Ajamian
- Colorist Dimitri Zola
- Executive Color Producer Meghan Lang
- Sound Design/Audio Mix Eleven Sound
- Sound Designer/Audio Mixer Jordan Meltzer
- Executive Producer Melissa Elston
- Executive Creative Director Ecole Weinstein
- Talent Gwyneth Paltrow
- Talent Jennifer Coolidge
- Talent Trevor Noah
- Talent Nicholas Braun
- DP Ken Seng
- Production Designer Kim Rees
- Line Producer R Stephan Mohammed
- Associate Creative Director Alyssa Cavanaugh
- Associate Creative Director Ryan Siepert
- Associate Creative Director/Designer Alex Lumain
- Chief Creative Officer Tom Martin
- Chief Creative Officer Julian Schreiber
- Copywriter Jonathan Marshall
- Executive Creative Director Dave Horton
- Executive Creative Director Matthew Woodhams-Roberts
- Executive Producer Joe Calabrese
- HP Esther Perls
- Producer Chloe Seitz
- Senior Producer Chelsea Larner
- Director of Global Production Carey Head
- Global Creative Director Natalie Purbrick
- Global Executive Creative Director Danielle Hawley
- Producer Alexis Bley
- Producer Emily Senecal
Credits
powered by
- Agency Special Group/Los Angeles
- Production Company Gifted Youth
- Director Jake Szymanski
- Art Director Kris Wixom
- Executive Producer Josh Morse
- Editing The Den Editorial
- Editor Katie Cali
- Editor Christjan Jordan
- Executive Post Producer Jennifer Mersis
- VFX/Color The Mill/Los Angeles
- VFX Creative Director Michael Gregory
- Creative Director/Flame Lead Claus Hansen
- Executive VFX Producer Karena Ajamian
- Colorist Dimitri Zola
- Executive Color Producer Meghan Lang
- Sound Design/Audio Mix Eleven Sound
- Sound Designer/Audio Mixer Jordan Meltzer
- Executive Producer Melissa Elston
- Executive Creative Director Ecole Weinstein
- Talent Gwyneth Paltrow
- Talent Jennifer Coolidge
- Talent Trevor Noah
- Talent Nicholas Braun
- DP Ken Seng
- Production Designer Kim Rees
- Line Producer R Stephan Mohammed
- Associate Creative Director Alyssa Cavanaugh
- Associate Creative Director Ryan Siepert
- Associate Creative Director/Designer Alex Lumain
- Chief Creative Officer Tom Martin
- Chief Creative Officer Julian Schreiber
- Copywriter Jonathan Marshall
- Executive Creative Director Dave Horton
- Executive Creative Director Matthew Woodhams-Roberts
- Executive Producer Joe Calabrese
- HP Esther Perls
- Producer Chloe Seitz
- Senior Producer Chelsea Larner
- Director of Global Production Carey Head
- Global Creative Director Natalie Purbrick
- Global Executive Creative Director Danielle Hawley
- Producer Alexis Bley
- Producer Emily Senecal
Tasked with launching Uber Eats' non-food delivery service, Special Group LA has created a Super Bowl spot that attempts to take a bite out of the competition.
Called Confused and directed by Jake Szymanski through Gifted Youth, the 60-second spot features a selection of celebrities confused by Uber Eats' usual offereing.
So, we have Jennifer Coolidge, Trevor Noah and Nicholas Braun chomping on diapers, washing up liquid and lightbulbs while Gwyneth Paltrow takes a bite out of one of her famously fragrant vagina candles, stating that "this candle tastes funny. Not bad, but...".
“We had so much fun with the challenge that is explaining to people that Uber Eats delivers more than just Eats now," said Dave Horton and Matthew Woodhams-Roberts, ECDs at Special US. "We knew we had to embrace the literalness of the brand name in a way that created a humorous logic bomb within culture. To tackle the conundrum, we assembled an elite team of hilarious, up-for-anything humans who we knew would make it clear that just because it’s delivered by Uber Eats doesn’t mean you can always Eats it.”
