Tyler, the Evader

American rapper Tyler, the Creator marks the launch of his new album, Chromakopia, with this intense and compelling promo for his new track, Noid, featuring a cameo from The Bear actress Ayo Edebiri.  

Directed by Tyler himself and produced by Happy Place, the creative blends sepia tones, stylish cinematography, and simple yet sinister mask design to explore the artist's paranoia-inducing experience of trying to exist in the world as a celebrity.  

Intriguing visuals build on the track's emotive lyrics, showing Tyler escaping from crazed fans, constantly looking over his shoulder, and experiencing hallucinations while hiding in his own home as he sinks deeper into his delusions.