It’s win-win with Canal+
An action-packed spot with a playful twist portrays how it's literally impossible to make a bad TV choice with the French streaming service.
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Credits
powered by
- Agency BETC/Paris
- Production Company Stink/France
- Director Tom Green
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Credits
powered by
- Agency BETC/Paris
- Production Company Stink/France
- Director Tom Green
- Music RASCAL
- Chief Creative Officer Stephane Xiberras
- Creative Director Nick Bakshi
- Art Director Abi Stephenson
- Copywriter Matt Jones
- Creative Kemi Zinsou
- Producer Slim Trabelsi
- Production Assistant Ismail Arabany
- Executive Producer Jerome Denis
- DP Joe Cook
Credits
powered by
- Agency BETC/Paris
- Production Company Stink/France
- Director Tom Green
- Music RASCAL
- Chief Creative Officer Stephane Xiberras
- Creative Director Nick Bakshi
- Art Director Abi Stephenson
- Copywriter Matt Jones
- Creative Kemi Zinsou
- Producer Slim Trabelsi
- Production Assistant Ismail Arabany
- Executive Producer Jerome Denis
- DP Joe Cook
Known for its cinematic commercials, French streaming platform CANAL+ draws inspiration from a classic action movie trope in this simple yet effective spot, created by BETC and directed by Tom Green through Stink.
Playing on dramatic ‘red wire or blue wire’ bomb diffusion scenes, the suspenseful creative comedically emphasises the pressure of making the right choice when deciding on a new show to watch.
In a ridiculous twist, the villain reveals that cutting either wire will result in a favourable outcome – just like how picking any series, movie or TV channel will offer an enjoyable viewing experience with CANAL+.
