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Mars – Chickens

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Mars-owned chocolate biscuit brand TWIX has collaborated with agency DDB to create this humorous campaign, titled Philosophical Chickens, which celebrates its cookie dough flavours. 

Following a decade of the Left TWIX vs. Right TWIX debate, the brand is now posing a new question: what came first, the cookie or the cookie dough?

With direction from Ulf Johansson, the campaign sees a pair of intellectual chickens wrestling with the age-old conundrum, continuing TWIX’s streak of impeccably timed comedic storytelling spots. 

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